Toyee Technology Shines at Thailand Hotel Exhibition - Three Pillars Driving a New Cross-Border Hotel Supply Chain Ecosystem

Sailing Abroad – Toyee Technology Appears at Thailand Hotel Exhibition

From August 20 to 23, the annual event of the Southeast Asian hospitality industry—the Thailand Hotel and Commercial Space Expo (HSP Thailand)—was grandly held at the Queen Sirikit National Convention Center in Bangkok.
Toyee Technology, together with strategic partner Oppein and other high-quality domestic suppliers, jointly exhibited under the theme of “Cross-Border Intelligent Supply Chain”, showcasing the digital innovation and practical achievements of China’s hotel supply chain to the global hospitality industry.

During the exhibition, Toyee Technology attracted many Southeast Asian hotel investors and buyers to stop and exchange ideas by displaying core material samples and digital platform demonstrations at supplier booths. The Toyee Technology international business team also invited local Thai partners for in-depth discussions to deepen existing cooperation and explore new opportunities. On-site, smart door locks and eco-friendly linens became the focus, with multiple clients reaching procurement intentions on the spot.

Toyee Technology’s Overseas Panorama - Three Pillars Driving Global Expansion

Against the backdrop of accelerating global economic integration, Chinese supply chain enterprises are ushering in unprecedented opportunities to expand overseas. According to data from the Ministry of Commerce, in 2024, China’s cross-border e-commerce transaction volume exceeded RMB 2.3 trillion, a year-on-year increase of 15%, with the Southeast Asian market growing as high as 25%.

Amid this wave, the hotel supply chain industry, as an important part of trade in services, is undergoing an upgrade from “product export” to “service export.”

Since 2024, Toyee Technology has entered the overseas market and established its independent international website: www.toyeemall.com. With three core businesses—International Room Voucher Exchange, Cross-Border Material Supply Chain, and International PMS Smart Management System—Toyee Technology is building a global hotel supply chain ecosystem to support China’s supply chain expansion abroad.

Core Business: International Room Voucher Exchange，Revitalize Hotel Assets and Enable Efficient Resource Circulation

Core Advantages: Light-asset operation, healthy cash flow.
Model Innovation: Exchange future room revenue rights for goods or services, helping overseas hotel investors ease cash flow pressure, while enhancing the ability to introduce Chinese customer sources through online operations.
Global Coverage: As of August 2025, partnerships with 500+ hotels across 20+ countries, with a cumulative exchange value exceeding RMB 80 million.

Benchmark Cases:

• KVL Hotel, Cambodia: Exchanged $136,900 worth of vouchers for linens and smart devices, with a 10% increase in Chinese customer share.

• New Central Hotel, Macau: Completed room renovation with MOP $150,000 vouchers, achieving a 30% room price premium.

Highlights of International Room Voucher Exchange:

• Flexible Transactions: Support for on-demand exchange, adaptable to hotels of different scales.

• Boost Online Customer Sources: Deep integration with domestic OTA resources to increase Chinese guest share in overseas hotels.

• Professional Evaluation: Professional assessment of hotel operating data ensures matched exchange value and maximized revenue.

• Diverse Exchange Forms: After voucher exchange, hotels can flexibly redeem goods and services on Toyee Technology’s international site (www.toyeemall.com), achieving “zero cash investment and light-asset operation.”

Core Business: Cross-Border Material Supply Chain - Made in China, Reaching the World

Core Advantages: Direct supply chain sourcing overseas, fully controllable end-to-end.
Global Coverage: Covering 20+ countries including Thailand, Cambodia, Vietnam, and Singapore.
Cost Advantage: Chinese supply chain exports are 25–30% cheaper than local Southeast Asian procurement; Thai clients reported logistics cost savings of over 40%.
Logistics Assurance: Supports FOB/DDP models with export tax rebates included.

Highlights:

1. One-Stop Procurement: 1,000+ core products covering furniture & appliances, linens, mattresses, and consumables.

2. Transparent Logistics: Dedicated logistics tracking system with real-time updates.

3. Localized Service: Multilingual account managers, 7×12-hour response.

Core Business: ToyeeCloud PMS International Edition

Digital Infrastructure Empowering Global Hotel Operations
Core Advantages: Overseas server deployment, zero latency, adapted to local needs.
Direct OTA Integration: Automatic synchronization with Booking/Agoda orders, real-time updates of room status and pricing, eliminating overbooking risks.
Real-Time Tax Conversion: Covers 200+ national tax systems with automatic calculation; multi-currency conversion with zero errors.
Revenue Management: Dynamic pricing algorithms boosting RevPAR by 15–20%.
China’s Digital Intelligence Going Global: Already serving hotels in 10+ countries; the go-to PMS for Chinese investors expanding abroad.

Synergy of the Three Pillars: 1+1+1 > 3

Toyee Technology integrates its three core businesses—International Room Voucher Exchange, Cross-Border Material Supply Chain, and International PMS Smart System—achieving a synergy effect of 1+1+1 > 3.

• Room Voucher Exchange + Supply Chain: Hotels exchange future revenues for high-quality Chinese goods, lowering procurement barriers.

• Supply Chain + PMS: Procurement data integrates with PMS, optimizing hotel inventory management.

• PMS + Room Voucher Exchange: PMS analyzes room revenue data with AI to match exchange needs precisely while enabling smart pricing for revenue maximization.

Localization: From “Going Out” to “Taking Root”

In July 2025, Toyee Technology CEO Zheng Bangqiang led the core team on a one-week supply chain inspection tour in Thailand, marking the company’s strategic shift in Southeast Asia toward in-depth local operations.

Toyee Technology’s overseas supply chain strategy focuses on three key goals: building a global supply chain system, enhancing localized service capabilities, and strengthening strategic partnerships.

• Warehousing & Logistics: Improve delivery efficiency.

• International Service Team: Covering 90% of the Southeast Asian market.

• Customized Solutions: Launching region-specific product offerings for Southeast Asia.

• Compliance: Adapting to tax and data regulations of each country to ensure long-term stable operations.

• Quality Control: Enhancing international quality standards to ensure compliance.

• Strategic Cooperation: Building a “light inventory” network with local suppliers such as Huashun (Cambodia) and Oppein (Thailand), reducing logistics costs by 30%.

• Synergistic Cooperation: Partnering with eLong Hotel Technology’s overseas brands (e.g., ELi in Japan, ELE Hotel in the Middle East) to provide integrated “brand franchise + supply + PMS” solutions, helping hotels reduce costs and improve efficiency.

As Toyee Technology CEO Zheng Bangqiang emphasized:
“Globalization is not an option, but a necessity. In the future, we will firmly advance our globalization strategy. Toyee Technology will adhere to long-termism, deepen localized services, strengthen the supply chain, and make Chinese services the preferred partner for the global hospitality industry.”