TOYEE Technology And SOMNOPRO Reached A Strategic Cooperation

On November 6th, the strategic cooperation signing ceremony between TOYEE Technology and SOMNOPRO was held at the headquarters of SOMNOPRO . Sun Yang, COO of TOYEE Technology, and Zhong Liucheng, General Manager of the Commercial Business Department of SOMNOPRO Group, signed an agreement on behalf of both parties. The leaders and representatives all witnessed this important moment.

Under the leadership of Mr. Zhong from SOMNOPRO, Sun Yang and his entourage visited the product exhibition hall of SOMNOPRO and gained a detailed understanding of the company's product design philosophy, research and development (R&D) process, and marketing strategy. They fully felt the innovative strength and market competitiveness of SOMNOPRO in the industry.

During the discussion and exchange, both parties jointly explored the new topic of upgrading the mattress category with low cost and high efficiency for the existing market. Sun Yang stated that both the hotel and home furnishing industries have entered a stock-game cycle, that upgrading and innovating the mattress category is imperative, and that only by breaking old perceptions can enterprises thrive in today’s fierce market environment.

In addition, the two sides had in-depth exchanges on the industry issues of making mattresses more environmental-friendly and recycling. Zhong Liucheng mentioned that as one of the first members of the Green Furniture Industry Alliance, SOMNOPRO has always continuously researched and developed environmental-friendly new materials and processes, and actively promoted the green and sustainable development of mattress materials, adhering to the vision of making natural deep sleep the norm.

Established in 1971, SOMNOPRO is a large comprehensive group company mainly engaged in the research, development, production, and sales of mattresses and furniture. Its headquarters is located in Haizhu District, Guangzhou. As a pioneer in the home furnishing industry, SOMNOPRO has remained committed to focusing on sleep research for Chinese consumers. It optimizes and innovates products based on the characteristics of the Chinese people, integrates multiple patented technologies, and constantly improves the sleep experience of the Chinese people -- all to achieve 8 hours of high-quality deep sleep every night. 

By leveraging its scientific research strength of continuous innovation and product quality trusted by consumers, SOMNOPRO's brands and products have won numerous domestic and international awards. They have been listed among China’s 500 Most Valuable Brands for 20 consecutive years, with a brand value of up to 30.289 billion RMB. 

TOYEE Technology and SOMNOPRO, as local enterprises based in Guangzhou, signed this strategic cooperation agreement, which is not only a crucial step in their partnership, but also a model of mutual benefit for local enterprises rooted in Haizhu District, Guangzhou.

In the future, taking this strategic cooperation as an opportunity, TOYEE Technology and SOMNOPRO will fully leverage their respective platform advantages in the hotel accommodation industry and home furnishings. They will further strengthen cooperation in project business, industrial resource sharing, and other aspects to achieve a strong alliance for mutual benefit and win-win results.